With WooCommerce’s rebrand to Woo, we released our latest updates with our new partnership with the top fraud prevention plugin, Anti-Fraud. Next, if you are researching alternative plugins for Token of Trust, Read ID, and Age Checker, you have found the ultimate answer. First, we will look at the options on the market for Woo plugins to verify identities. The top stores need something quick and cost-efficient to verify their customers. Whether you are selling age-restricted goods or high-risk products, there is one plugin that can cover all use cases, which is Trust Swiftly. Before we dive into the best alternative, we will compare the other options on the market for WordPress sites using Woo (previously WooCommerce).
The first option when you search for identity verification plugins on the plugin marketplace is called Real ID: Identity Verification for WooCommerce. This plugin has been available for a few years and has many features integrated with Woo. However, we have received new signups due to their costly fees and subscriptions. They no longer offer pay-as-you-go pricing, and one client complained about their new fee structure, which would be over $80 a month. For small shops, this is not feasible, and in the long run, the fees will be too much to make it worth it.
The following alternative found is Token of Trust, another plugin that has been available for a while with minimal identity verification methods. They primarily focus on membership options like BuddyPress and Ultimate Member, so their features for Woo are lacking. Their pricing structure and fees are obscure, so you will need to contact their sales to figure out the plans. The only option shown is $25 but it doesn’t detail how many verifys it includes or what other features are enabled. This type of pricing shows there could be more hidden costs to using the tool.
The last plugin to review is the Age Checker Verify for Woo. It takes a different approach in using some database checks by using the address, name, and data provided by the customer to verify. However, this method has risks where the customer uses breached or stolen information. The ID document process is not fast to complete, and there are high costs associated with each verification. There are also few liveness checks or anything to prevent deepfakes. At $25 a month plus 50 cents, it will be expensive for shops looking to maintain their expenses during busy shopping seasons.
To give you a quick overview of the different options for verifying IDs, age, or other fraud prevention checks, we have created a table of the offerings.
Product | Starting Price |
Trust Swiftly Plugin (Top Choice) | $0.15 per verify |
Real ID | $99.99 a month |
Token of Trust | $25 a month plus unknown per verify |
Age Checker | $25 a month plus 50 cents |
iDenfy | $200+ a month |
Verify Pass | $50 |
BlueCheck.me | $49 a month plus 50 cents |
Yoti (Beta plugin) | $$$ (No prices displayed) |
Proxi.id | $1.25 per verify |
Persona (3rd party plugin) | $250 a month |
Customer Verification (Limited features) | $39 one fee |
Overall, there are many plugins to choose from for your Woo store. However, making the right choice with a reliable plugin is critical. Many plugins will either raise prices exorbitantly or not be innovative enough to detect new types of fraud. Also, stores looking for alternative plugins should do their homework on all the tools for WordPress and Woo. There are even very cheap options, such as WooCommerce Customer Verification; however, there are extensive security gaps when using something like this tool due to data breaches and non-AI checks. In conclusion, the Trust Swiftly plugin provides all the critical requirements for a Woo store at an affordable price. Take your Woo store to the next level by securing it with the top identity verification plugin.
Update in 2024: The same conclusion still holds true that Trust Swiftly is the best and most cost effective solution for WooCommerce shops. While prices have risen across the board we are providing business owners even more security with AI fraud protection. Make sure your business is ready to stop AI assisted fraud. Other solutions are unable to adapt as quickly as Trust Swiftly which has a growing list of 15 ways to apply counter measures.